In the realm of digital business communication, credibility and trust are paramount. WhatsApp's Green Tick verification badge is a sign of authenticity of businesses utilizing the WhatsApp Business API. It signifies that your business profile has been verified by WhatsApp, enhancing trust and recognition among your customers.
Benefits of Whatsapp green tick badge
The presence of a green tick badge indicates the authenticity, distinctiveness, and reliability of your brand-
- Enhanced Trust and Credibility: The badge signals authenticity, instilling trust in your brand and making customers more likely to engage with your business.
- Reduced Blocking and Improved Communication: Possessing the badge can reduce the chances of customers blocking your messages, ensuring that your communications are received and read.
- Increased Message Read-Rates: With the badge, you're more likely to have your messages read, leading to better engagement and potentially higher returns on your messaging investments.
- Long-Term Branding Impact: Over time, the badge becomes an integral part of your brand's identity, reinforcing your reputation and credibility in the eyes of your audience
Businesses ineligible for WhatsApp green tick verification
If your business falls into any of the following categories, you will be ineligible to obtain the WhatsApp Business API, and consequently, you cannot apply for the coveted Green Tick Badge on WhatsApp:
- Drug-related products or services
- Tobacco product offerings
- Betting and gambling enterprises
- Alcohol distribution companies
- Weapons and ammunition vendors
- Livestock trading
- Adult-oriented products and services
- Medical and healthcare product providers
- Dating platforms
- Cryptocurrency platforms
- Multi-level marketing and get-rich-quick schemes
- Misleading or fraudulent products or services.
How to apply for Whatsapp green tick
Below are the steps to apply for the WhatsApp Green Tick:
1. Eligibility criteria:
Before applying for the WhatsApp Green Tick, ensure that your business meets the eligibility criteria:
- WhatsApp API approved business account: You must have a WhatsApp API Approved Business Account to be eligible for the Green Tick.
- 2 step authentication: Enable 2-step authentication on your WhatsApp Business API account for added security.
- Verified Facebook business manager: Your Facebook Business Manager account should be verified by Facebook.
- Business entity: Your application must represent a business entity. Individuals are not eligible.
- Messaging level: It's recommended that you are in Tier 2 or above messaging level, indicating an active and engaging presence on the platform.
- Notable and reputed brand: Your business should have a notable and reputed brand presence.
- Organic PR/News articles: Your business should have at least 3 published organic PR/News articles. Paid PR articles do not count.
2. Application process:
Once your business meets the eligibility criteria, follow these steps to apply for the WhatsApp Green Tick:
- Prepare documentation: Gather the necessary documentation, including proof of your business's eligibility criteria (mentioned above), such as screenshots of your verified Facebook Business Manager and organic PR/News articles.
- Contact API vendor/service provider: Reach out to your WhatsApp Business API vendor. They will assist you in the application process and submit the Green Tick application to WhatsApp on your behalf. In case you are using NotifyVisitors as your WhatsApp vendor, kindly contact our support team.
- Vendor submission: The WhatsApp Business API vendor will submit the application to WhatsApp once they determine that your business is eligible.
3. Application review:
WhatsApp will review your application based on the eligibility criteria. The decision to provide the Green Tick badge is entirely at WhatsApp's discretion.
4. Wait for approval:
Once the application is submitted, you'll need to wait for WhatsApp's decision. The review process may take some time, so be patient.
5. Utilizing WhatsApp business API:
While waiting for the Green Tick verification, you can continue to use your WhatsApp Business API account to engage with customers and enjoy the functionalities and benefits it offers. The Green Tick, when obtained, is an added verification feature and doesn't affect the core functionalities of the API.
If you downgrade your WhatsApp Business API account after obtaining the Green Tick, the verification badge will be removed from your profile. Only a live WhatsApp Business API account is eligible to apply for and retain the Green Tick on your business profile.
In conclusion, the WhatsApp Green Tick verification is a valuable way to build trust and authenticity with your customers. By meeting the eligibility criteria and following the application process, you increase your chances of obtaining this verification badge, enhancing your business's reputation and credibility on the platform.
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