The attribution model is a strategy to enable the marketers to analyze and assign credit to the marketing touchpoints (Email, SMS, and Push Notifications) that occur at specific steps of the user journey. The marketers can scrutinize the first interaction to the last interaction of the customers with the touchpoints. Further, they learn which campaigns are engaging the customers most effectively. 

You can map revenues and track conversions based on the attribution models. Read this article to know the different attribution models in NotifyVisitors.

Different Attribution Models To Track Revenue/Conversions

NotifyVisitors lets you map out the conversion and enables revenue mapping based on different attribution models.

• Simple interaction: In the simple interaction attribution model, the credit is given to all the channels and touchpoints that led to the revenue generation/conversion.

• Last interaction: In the last interaction attribution model, the credit will be given to the last interaction that resulted in the revenue generation. In other words, you can assign credit to that channel or campaign with which the customer interacted for the last time, which resulted in revenue generation/conversion.

• First interaction: The first interaction, however, focuses on giving credit to the channel or campaign with which the customer interacted for the first time, consequently leading to revenue generation/conversions.

• Linear interaction: In this attribution model, the credit is equally distributed amongst the different channels or campaigns with which the customer interacted in his journey. The interaction through that channel or campaign resulted in revenue generation/conversion.

How do Attribution Models work in NotifyVisitors

NotifyVisitors lets you track the conversion and revenue for different events based on the attribution models. Read below to learn how to navigate the attribution models in the NotifyVisitors dashboard and the different attribution models that NotifyVisitors provide, to track the conversions and map out the revenue.

1. Navigate to the NotifyVisitors dashboard> Real Impact> Revenue. 

2. Now, move to the attribution model and view the different attribution models in the drop-down menu.

3. Determine the time -frame from the date filter and choose the event from the event category. If you map out revenue based on different attribution models, you will know the revenue generated from different channels, campaigns, and touchpoints. Also, you can determine which channel or campaign you need to give credit for the revenue generation.

How to view the conversion analytics based on different attribution models in NotifyVisitors

1. Navigate to the NotifyVisitors dashboard> Real Impact > Conversions. Go to the attribution model and view the different attribution models in the drop-down menu.

2. Now, You can have an overview of conversions from multiple channels. Also, you can view the conversion analytics from individual channels and campaigns.

Note: Select the attribution model and date range to view the conversion analytics of different channels, campaigns, and touchpoints.

Attribution models are meant to help you understand the source of revenue generation and conversions. In other words, you can know how a person converted by giving credits to different channels, campaigns, and touchpoints. The attribution models can help you strategize future campaigns. You can choose the right attribution model to unlock the powerful data.