Events are triggered when users interact with your app, website, and campaigns. Moreover, attributes help in understanding the events in a better way. Attributes include time, device details, user location, browser, quantity, and more.
NotifyVisitors offer different types of events - Custom Events, System Events, Default Events, and attributes - Custom Attributes, System Attributes.
Custom Events are the ones that can be added to a website and will be triggered on actions that are specific to that particular website. It can be anything that doesn't come under system events. For example, if a native lead form is present on the website and on submission of the same, a custom event can be configured, and attribute data of the same can be used to communicate with the lead further.
Custom events are created by website administrators to track certain events. These events get captured whenever a user performs certain actions. Custom events get recorded and reflected like this in NotifyVisitors Dashboard.
System Events are predefined actions users perform while interacting with apps and websites. These are integrated automatically when their respective campaigns are configured in the NotifyVisitors panel.
NotifyVisitors provide the following system events -
Push
- Push Registered
- Push Delivered
- Push Clicked
- Push Dismissed
- Push Unregistered
- Email Opened
- Email Clicked
- Email Unsubscribe
- Email Delivered
- Email Bounced
- Email Rejected
- Email Sent
SMS
- Sms Clicked
- Sms Sent
- Sms Rejected
- SMS Delivered
- Whatsapp Sent
- Whatsapp Read
- Whatsapp Delivered
Pop-Ups
- Popups Impression
- Popups Clicked
- Popups App Impression
- Popups App Clicked
NPS
- NPS Impression
- NPS Attempted
- NPS Completed
- NPS App Impression
- NPS App Attempted
- NPS App Completed
- NPS Activity
- NPS App Activity
Survey
- Survey Impression
- Survey Attempted
- Survey Completed
- Survey App Impression
- Survey App Attempted
- Survey App Completed
Android / iOS App
- App Install
- App Update
- App Uninstall
Custom Attributes: Custom Attributes will solely depend on the data points you choose to custom define and pass to your NotifyVisitors account via custom events. It can be anything related to customer data, for example, membership ID, Annual purchase, monthly spending, etc.
System Attributes are generic attributes (client system related) that are collected by default by NotifyVisitors whenever an event is triggered such as device, location, browser, country, and so on. Have a look at the table below.
| Attribute | Web | Android | IOS |
| Browser | Yes | No | No |
| OS | Yes | Yes | Yes |
| IP Address | Yes | Yes | Yes |
| Language | Yes | Yes | Yes |
| Platform | Yes | Yes | Yes |
| PWA / TWA | Yes | No | No |
| Time Zone | Yes | Yes | Yes |
| Search Engine | Yes | No | No |
| Location | |||
| City | Yes | Yes | Yes |
| Country | Yes | Yes | Yes |
| State | Yes | Yes | Yes |
| Longitude | Yes | Yes | Yes |
| Latitude | Yes | Yes | Yes |
| Region Code | Yes | Yes | Yes |
| Continent Code | Yes | Yes | Yes |
| Page | |||
| Page URL | Yes | No | No |
| Query Params | Yes | No | No |
| Referrer Source | Yes | No | No |
| UTM | |||
| UTM Source | Yes | Yes | Yes |
| UTM Medium | Yes | Yes | Yes |
| UTM Campaign | Yes | Yes | Yes |
| UTM Term | Yes | Yes | Yes |
| UTM Content | Yes | Yes | Yes |
| UTM Gclid | Yes | Yes | Yes |
| App | |||
| App ID | No | Yes | Yes |
| App Version | No | Yes | Yes |
| SDK Version | No | Yes | Yes |
| Screen Name | No | Yes | Yes |
| Google Advertising ID | No | Yes | No |
| Ios Advertising ID | No | No | Yes |
| Device Info | |||
| Android ID/ IOS Vendor ID | No | Yes | Yes |
| Manufacturer | No | Yes | Yes |
| Model | No | Yes | Yes |
| Carrier | No | Yes | Yes |
| Network Type | No | Yes | Yes |
| Wifi Enabled | No | Yes | Yes |
| Bluetooth Enabled | No | Yes | Yes |
Default Events For eCommerce Stores
NotifyVisitors shows default events that help you track different actions by default from your e-commerce platform such as Shopify, WordPress, etc.
This is how Custom and system events and attributes will be shown in the NotifyVisitors panel. Also, you may have understood which events are available or unavailable for Web, Android, and IOS.
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