Whether you want to grow your subscriber database, generate more leads or sell more products the best way is to analyze your campaign analytics and then strategies accordingly. If you are not tracking your results with quality analytics, you can never know if your campaigns are effective. In this article, we will discuss how you can track the performance of your Web Push Campaigns by analyzing the statistics of data in NotifyVisitors Dashboard.

Analyzing Web Push Campaign Analytics

NotifyVisitors provides you with detailed information such as the total number of push notifications sent, delivered and total clicks. Furthermore, you can check the total number of conversions and total revenue generated through your web push campaigns. You can get an overview of all the web push campaigns you have launched so far so that you can check their performance altogether.

To view their performance, navigate to Campaigns > Web Push.

Total Campaign -  Total Campaign refers to the overall number of push notification campaigns that are present on your account. 

Total Sent - It signifies the total number of push notifications that have been sent to the subscribers.

Total Delivered - Total Delivered refers to the total number of push notifications that were successfully delivered to subscribers' devices. 

Total Clicks - It refers to the total number of clicks that occurred on push notifications when they reached the users' device. This measures the engagement level of subscribers with the push notification campaigns and indicates how many recipients clicked after receiving the push notification.

Total Conversions - It refers to the total number of desired actions completed by subscribers after clicking on a push notification during a specific time period. These actions can include making a purchase, signing up for a newsletter, filling out a form, or any other desired conversion goal.

Total Revenue - It refers to the total amount of revenue generated as a result of conversions from push notification campaigns.

The Web Push Campaign Overview Table provides a comprehensive summary of the performance of various push notification campaigns. The table includes important metrics such as the name of the campaign, the number of notifications sent, the number of notifications delivered, the number of clicks, the click-through rate (CTR), the delivery rate, the number of conversions, and the total revenue generated from each campaign. By analyzing these metrics, you can gain valuable insights into the effectiveness of their push notification campaigns and use this information to optimize future campaigns.

Modewise Campaigns

Modewise Campaign involves sending web push notifications to a specific group of subscribers or customers through various modes such as broadcast, recurring, AB Test, or Journey. The Modewise Campaigns Overview for a web push campaign provides a detailed summary of the campaign's performance metrics from different modes. 

Daily Trends

The above graph shows the daily trends with the overall performance metrics. You can choose the period of time for which you want to view the statistics. The number of notifications sent, delivered, clicks and unique clicks are displayed over a period of time in this graph.

Activity

The above chart shows the activity of the users on a particular day and at a particular time period. The table shows the number of web push notifications delivered over the days and at specific time of days. The darker the color means the maximum delivered on that particular time interval. You can also filter the activity based on clicks and conversions.

Subscriber Analytics

Active Subscribers - Active subscribers refer to the number of users who have opted-in to receive push notifications from your website or web application and are still active during the overall time period. This information can help you tailor your push notification strategy to better engage with your audience and maximize the impact of your messaging.

Subscriber For Today - Subscriber for Today refers to the number of users who have subscribed to receive push notifications from your website or web application today.

Browser Distribution 

 The graph shows the number of active subscribers who have subscribed to your web push notification from different browsers - Chrome, Mozilla, Microsoft Edge and Safari.

Device Distribution 

The graph shows the number of active subscribers who have subscribed to your web push notification from different devices - Desktop, Mobile and Tablet.

Daily Trends In Subscribers

The above graph shows the daily trends in the number of active subscribers who have subscribed to your web push notification from different browsers over a period of time. You can view the total number of subscribers from desktop, mobile and tablet who have subscribed to receive your web push notification over a period of time.

Unsubscribers

The above graph shows the total number of unsubscribers who have unsubscribed to your web push notification from different browsers over a period of time.

Geography

The above image shows the total number of subscribers from different countries of the world who have subscribed to your web push notification from different browsers. By seeing which countries and browsers are most popular, you can tailor the messaging and delivery to better suit the needs and preferences of your audience.

City

In this specific section, you can view statistics in a pie chart format. This graph shows the total subscribers who are engaged with your web push campaign from different cities in a specific country. 

Subscription Time

The subscription time graph shows the total number of users who subscribe to push notifications at a specific interval of time of day. You can filter the graph according to different browsers - Chrome, Mozilla and Edge.

Subscription URL 

The above table shows the total number of subscribers who have subscribed from different URL sources and from different devices - desktop, mobile and tablet to receive web push notifications.

Logs 

The logs table gives a complete overview of all the subscribers and their activity over a period. You can keep track of the Status, Page Source, Location, Date and User ID. Further, you can also filter the data according to - Log type (Subscribers/Unsubscribers), Date, ID(Subscription ID, User ID and NVUID) and Browser(Chrome, Mozilla, Edge, Safari).

How Can You Keep Track Of Individual Web Push Campaign Stats

To understand the performance of your notifications, you can use analytics and see how they are performing. Navigate to Campaign and filter the channel as Web Push. Click on the three dots that appear beside the Campaign Name and click on Analytics to view the individual campaign performance.

Push Stats

The above graph shows the progress of the Web Push campaign over time. The lines of the graph are marked with a different colour and represent the total sent, total delivered, total clicks, total conversions and the total failed notifications. You can filter this data based on the browser and device specifications that are used to send push notifications.

Sent: It signifies the total number of Web Push notifications that have been sent to the subscribers.

Delivered: It signifies the total number of notifications that are received at the recipient's end.

Clicks: The total number of clicks on the link given in a Web Push by the subscribers or recipients.

Conversions: The number of conversion actions. The conversion events are the actions that have been made on the website after clicking the Web Push notification.

Failed: The total number of failed messages due to API error.

Delivery Stats

The above graph helps to analyze the deliverability performance of your Web Push campaign over a period of time. This shows the total count of the messages delivered at each point i’e total sent, after failures, delivered and clicked. 

CTA Clicks

The graph displaying CTA clicks from different devices - Desktop, Mobile and Tablet provides valuable insights into how users are engaging with your Web Push notifications. This information can help optimize your user experience to better cater to the needs of your audience. 

Notification Center

The above graph shows the total number of clicks on different types of devices on the messages present on the notification center. The data is presented in different lines, each corresponding to a particular device - desktop and mobile. 

Conclusion

Analyzing the results of a push campaign is the key to understanding the performance of a message. By understanding and tracking the push notification metrics, you will be closer to achieving your business goals.