Establishing a consistent and compelling brand identity is no longer a choice but a necessity. The visual identity of your brand, the very basic elements such as your logo, color scheme, fonts, and social media integration, plays a crucial role in how your audience perceives your business.

NotifyVisitors provided its users with the “brand Assets” feature in order to simplify and streamline the process of ensuring brand consistency across all your materials. With this addition you can create templates by just focussing on the content instead of maintaining brand styling consistency.

Brand Assets section

This section facilitates you with the power to define and manage your brand styles in one centralized location. You can add your logo, styles and social icon as your brand assets and these assets will automatically integrate with your templates. Here, are the steps laid down below to add brand assets-

Navigate to NotifyVisitors dashboard and click on the brand assets section. Click on the assets section where you can put in your brand details as per your requirement.

Also, there is a preview that shall display a sample email along with your brand assets.

Upload your logo

• Simply click on browse image library.
• Select your logo image and click on ok.

• Now click on update to upload the logo of your brand. Remember the size of your logo must not be more than 1 MB.

Define brand styles

• Now click on a styles head.
• Here you can specify template background, link, body background, body text, buttons, button text, and font that aligns with your brand identity.

• Now click on update to save the customized styles settings.

Add social media icons

• Click on the social icons head.
• You'll see options to add social media icons for platforms like Facebook, Twitter, Instagram, and more.

• Toggle the switch on for the relevant social icons you want in your template.
• Click on the drop-down of a particular platform. You will find a field where you can input the link to your social media profile. Make sure to provide the correct URLs for each platform.
• Now click on update to save the social media icons.

Thus, adding Brand Assets offers an efficient and time-saving solution by automatically incorporating your brand's colors, fonts, and social media links into pre-built templates, streamlining your content creation process for emails, social media, and websites. 

Email templates

The Brand Assets feature simplifies the process of configuring email templates.  After you've saved your brand assets, your selected email template will automatically incorporate your brand's colors, fonts, and logo.

You can easily personalize your email templates by following these steps:-

• Navigate to NotifyVisitors Dashboard > campaigns.
• Select templates section
• Here, you'll discover a user-friendly interface that facilitates the selection, editing, and creation of email templates. 
• You can select a suitable email template that will automatically include the brand assets you added earlier.

This automation ensures a consistent and professional brand presentation, making it easy to create emails that leave a lasting impression on your audience. With this approach, your emails will have a distinctive look and style that clearly communicates your company's offerings, ultimately contributing to effective and successful marketing campaigns.

Conclusion

Template branding allows you to build a consistent visual identity that promotes professionalism, trust and ultimately enhances brand loyalty. Additionally, a unified brand identity significantly boosts the effectiveness of marketing campaigns, as your audience can easily recognize and engage with your brand.