Enhancing Your Campaigns With Custom Fonts : A Step-By-Step Guide

Created by NotifyVisitors Team, Modified on Tue, 26 Dec 2023 at 04:04 AM by NotifyVisitors Team

In the world of marketing, visual appeal and effective communication are key to capturing and retaining the attention of your audience. One often overlooked aspect of design is the use of custom fonts. The right choice of typeface can significantly enhance the overall aesthetics, readability, and impact of your campaigns. In this comprehensive guide, we will walk you through the process of configuring and implementing custom fonts in NotifyVisitors. With a step-by-step approach, you will learn how to harness the power of typography to create visually captivating and impactful campaigns.

Benefits of custom fonts in campaigns

Brand Consistency and Recognition 

Custom fonts maintain brand identity, ensuring consistent visual representation across marketing materials, fostering recognition and trust.

Unique and Memorable Design

Custom fonts set your campaigns apart, creating a distinct and memorable visual style that captures attention and leaves a lasting impression.

Improved Readability and User Experience

Custom fonts enhance content legibility, making it easier for your audience to read and understand your message, resulting in a more positive and engaging user experience.

Configuring Custom Fonts in NotifyVisitors

Step 1: Accessing Brand Assets

  • Log in to your NotifyVisitors account
  • Navigate to the dashboard
  • Locate and click on the "Brand Assets" option

Step 2: Add Custom Fonts

  • Find the "Fonts" option in the Brand Assets panel
  • Click on it to proceed with adding custom fonts to your campaigns

Step 3: Select The Font Source

When configuring custom fonts in NotifyVisitors, you have two options to choose from:

Google Fonts:

  • Enter the Font Name- Access an extensive library of pre-installed Google Fonts with a wide range of styles, enabling you to find the perfect typeface for your campaign.Utilize the convenient search feature to quickly locate a specific typeface that aligns with your desired aesthetic.

  • Setup a Fallback Font- A Fallback font  is a secondary font specified to use as a backup when the primary font fails to load. It ensures consistent and readable typography on websites, preventing display issues caused by font loading failures. Choose a suitable fallback font that complements your brand identity and guarantees readability

This will ensure consistency across different devices and email clients

Also, your campaign will retain its intended design even when custom fonts cannot be rendered

Thus, by following the above process you can seamlessly integrate the selected Google Font into your NotifyVisitors account for immediate use in your campaigns.

Import Custom Fonts:

Import fonts from external sources to have complete flexibility and control over your font selection. Assign personalized names to the imported fonts, making it easy to identify and manage them within your NotifyVisitors account. Integrate the custom fonts into your NotifyVisitors account by providing the font name and the corresponding URL, ensuring smooth integration into your campaigns. The following a the steps involved in importing a custom font-

  1. Enter the font name: Provide the name of the font you want to import into NotifyVisitors. This could be the specific font family name or a custom name you prefer.

  1. Specify the font variants (weight) and their respective source addresses (URL or file path): Indicate the different variations or styles of the font you wish to import. For each variant, specify its weight (e.g., Thin 100, Extra-light 200, normal 400, etc) and the source address where the corresponding font file is located. This source address can be a URL pointing to a hosted font file or a file path on your server.

  1. Use the "Add Font Variant" option to include multiple variants: If you want to import multiple variations of the same font, such as Regular, Bold, and Italic, utilize the "Add Font Variant" button to include each variant separately. Repeat the steps mentioned above (specifying weight and source address) for each variant you want to import.

  1. Set a fallback font: Specify the name of a fallback font to be used in case the imported font is not available or supported by the user's browser. The fallback font should be a commonly available font on most systems to ensure consistent readability for all users.

  1. Save the font configuration to apply the changes: Once you have entered the necessary details for font name, variants, and fallback font, save the configuration to apply the changes. This will make the imported fonts available for use in your NotifyVisitors campaigns.

By following these steps, you can successfully import custom fonts with different variants and set a fallback font, ensuring a consistent and appealing font style across your campaign.

Implementing Custom Fonts in Campaigns

  • Access the campaign editing section (drag and drop editor) in NotifyVisitors and just drag and drop the required tools for your campaign in order to make adjustments to text layouts and design elements to align them with your branding
  • Choose your desired custom font from the font family menu and fine-tune its characteristics for an optimal visual appeal

  • Ensure that the typography complements your campaign objectives and resonates with your target audience. You can adjust attributes such as font weight, size, and style though editing bar over the text or the content properties section

  • Preview and evaluate the campaign to verify that the custom fonts are effectively integrated, creating a cohesive and captivating design
  • Now finish the campaign creation process and you're all set to send your campaign which includes custom fonts of your choice.

Wrap Up

The above step by step guide empowers you to leverage the benefits of custom fonts in NotifyVisitors, enhancing your campaigns. Customize typography, maintain brand consistency, and captivate your audience to achieve impactful marketing results.


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