Email campaigns are a great way to reach out to the targeted users instantly. Therefore, adding email campaigns help you convert missed opportunities into opportunities for more robust customer relationships and high conversions. By configuring email campaigns in Journey, you can automatically target users through emails whenever they perform certain actions or fulfill certain conditions as configured in the Journey. Follow the below steps to configure it.
1. While creating a journey, you have an option to send emails to users while determining the Actions.
2. To create an email campaign, drag and drop the email block and click on create an email.
3. Once you click on CREATE EMAIL, you need to complete all the three stages;
A. Now, in the Recipients stage, there are two sections that you need to fill to proceed further:
Campaign Information: Add your Campaign name and Campaign label
Tracking: Choose the option to track the open rates, click rates or replies
Reply to email: Here you have to specify the email address on which you can get the users’ replies to any campaign.
Frequency capping: Enabling frequency capping allows you to control the number of campaigns a user receives within a Day, Week, or Month and keep a consistent interval between consecutive messages.
Do not disturb: By enabling DND Settings of your campaign, you can prevent users from receiving campaigns during odd hours, such as when they may be asleep.
Conversion tracking: Conversion tracking shows when a recipient opens your message and then takes another action (such as placing an order) within the conversion period. Choose conversion tracking if you want to track down the conversions for any particular campaign.
UTM Parameters: UTM helps track the progress of the campaign on all online platforms. Choose UTM if you want to track user engagement for any particular campaign.
Now, click on Continue to content.
B. In the Content stage, you need to add content information.
Sender Name:When you send bulk marketing email, your email “From” name (the display name, also known as the email Sender name) tells your recipients who sent them the message.
Sender email: A sender address is always a business email address and reflects the “From” part of an email creation so that the recipient can identify the sender of the email.
Subject: Give your email campaign a catchy subject line to get more open rates. Add personalization to catch more attention of the users.
Service provider: Add a service provider and click on the Next button.
Set up the template for your email campaign. You can either choose to create a simple Rich text message or can use an email builder to create an attractive HTML email template.
You can do A/B testing to find the best template to work with.
Note: In journey, only split delivery is applicable.
Now, click on continue to review.
C. In the Review stage, you can review all the information that you have added in the initial two stages.
Once you click on the Finish button, your email campaign is good to go!
This is how you can configure email campaigns via Journey