Product recommendations: Introduction

Modified on Sun, 16 Jun 2024 at 05:34 AM

NotifyVisitors provides an indispensable 'product recommendations' feature that enables brands to showcase exclusively those products within their targeted campaigns in which their online store visitors express purchase interest.

Such automated, tactfully timed, omnichannel, and strategically tailored reminders, comprising relevant product suggestions, encourage receivers to continue the purchase process from the point where they abandoned it, which in turn helps organizations boost their conversion rate.

To be exact, NotifyVisitors offers three distinct methods for populating campaigns with germane product recommendations, namely:

  • Populate products from events
  • Populate products by means of product feeds
  • Populate products directly through synced catalogs

In this article we provide a brief overview on each one of the three methods. Click here to learn why it is imperative to incorporate relevant product recommendations within campaigns to improve engagement, sales and revenue.

Populate products from events

Whenever visitors perform 'events' like abandoning their cart mid-purchase or viewing a certain category of products online, businesses tend to ensure that they are reminded about those specific products via automated, targeted and precisely timed email notifications, as a courteous gesture of being considerate about their prospective customers' needs and product preferences.

In essence, this particular product recommendation method empowers brands to populate campaigns with relevant, consumer-specific inventory or pertinent merchandise suggestions, filtered from the available stock, based on events such as 'Add to Cart', 'Order Place' etc., performed by potential customers while browsing through the brand’s online store.

The fundamental prerequisite to utilize this method is to create a workflow or a journey incorporating an email campaign and having its main trigger configured as the principal or key 'event' performed by the potential customer while surfing through the online store.

Inherently, the principal 'event' captures various details (such as the name, description, image, price etc.) pertaining to the products viewed or selected by potential customers for prospective purchase.

These details fetched by the key 'event' can in turn be used to populate campaigns with relevant product information. Kindly read our article titled 'Populate products from events' to learn in detail about this specific approach of adding product recommendations within campaigns.

Populate products by means of product feeds

Similar to the aforementioned method, this one too is designed to facilitate delivery of personalized product recommendations through email campaigns. However, unlike the technique described above, products from a 'Product Feed' can be populated in both individual and journey-based email campaigns.

A 'Feed' is either a conditionally filtered consumer-specific inventory or a random list of products, generated by means of a synced catalog, based on a combination of user-customizable criteria mentioned below.

  • Classic
  • Newest Products
  • Random Products
  • Best selling products
  • Most viewed products
  • Both best selling and most viewed products
  • Personalized for each customer
  • Products a customer may also like
  • Products a customer has recently viewed
  • Customer's recently added products to cart

That being stated, in order to configure a 'Product Feed', you first need to sync a 'Product Catalog' (either from your own e-commerce store i.e., the shopping platform linked to your NotifyVisitors account or from some other store) within the software.

Moreover, for the synced 'Product Catalog', you should have three events namely 'Product View', 'Add to Cart' and 'Order Place' (having 'Product ID' as an attribute), properly configured and mapped within the software, in order to enable it to successfully generate product recommendations.

We offer direct integration for a few well-known e-commerce platforms including Shopify. For all those renowned platforms, you are also provided with the functionality to automatically sync or desync the store's catalog data within the software's database, by means of dedicated on/off toggle switches.

Furthermore, in case you choose any of those prominent platforms to sync a catalog, for the purpose of creating 'Product Feeds', then the software will automatically configure the aforestated events (i.e., 'Product View', 'Add to Cart' and 'Order Place') for the catalog.

However, in case you use an e-commerce platform other than the ones we offer direct integration for i.e., you choose to sync a custom catalog via an API to generate product recommendations, then you will have to manually map/configure the above stated events in the manner described in the article titled 'How to sync a custom catalog'.

Once created, a 'Product Feed' can be used to populate campaigns with appropriate merchandise suggestions. Kindly read our article titled 'Populate products via product feeds' to gain a comprehensive understanding of how this specific recommendation technique works and can be leveraged.

Populate products directly via catalogs

As previously mentioned, we offer direct integration with certain e-commerce platforms and for all of them, by means of dedicated toggle switches, we also provide the option to automatically sync catalog data within the software's database.

If for any of the abovementioned type of platforms, the dedicated switch is toggled 'on', then while creating an email campaign, you will actually be able to browse through the contents of the thence automatically synced catalog and thus, as per your choice, populate campaigns with specific products, in a manner similar to the other two methods.

Kindly click here to learn in detail about this specific means of including product recommendations within email campaigns.

So, this way, NotifyVisitors, by means of its 'product recommendation' feature, streamlines the process of dispatching relevant campaigns, strategically tailored to echo the potential customers’ product preferences and purchase interests.

Essentially, it makes this entire process so convenient that in a matter of a few clicks, brands can sync catalogs from their online store and then seamlessly populate campaigns with germane consumer-specific product suggestions.

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