Email campaigns

Created by NotifyVisitors Team, Modified on Tue, 08 Aug 2023 at 04:46 AM by NotifyVisitors Team

An email campaign is a sequence of marketing efforts reaching multiple recipients. Email campaigns are created to reach subscribers at the best time and deliver valuable content and relevant offers. Email campaigns allow you to build deep and trusting relationships with your customers.

Before you begin

Since your email channel is already integrated with NotifyVisitors campaigns and automation flows, you do not need to install new apps. Now, it is linked with NotifyVisitors and you are all set to start sending emails to your customers' via journeys.

Types of emails

NotifyVisitors offer different email templates to make it easier for you to reach out to your audience effectively.

  • Email Campaign - Send promotional campaigns to engage customers and share relevant information with all customers or specific target groups.

  • Welcome Email - Make use of automation to welcome your new subscribers who sign up for a newsletter in your store. 

  • Abandonment Email - Use email automation to engage those subscribers who leave your store

  • Product Abandonment Email - use automation to remind subscribers who leave the website while viewing a product in your store. 

  • Shipping Confirmation Email - Send a shipping confirmation email once your customer's order gets shipped.

  • Cross-Sell Email - send targeted automated emails to your customers to cross-sell or up-sell your products. 

  • Order Follow-up Email - send a follow-up to your customer that offers the current order status and includes a discount code for their next purchase.

  • Cancellation Confirmation Email - send an automated email after your customer cancels a placed order.

  • Customer Reactivation Email - re-engage your customers by sending one or a series of emails within a specific time frame from the last purchase. 

  • Birthday Email - if you have data regarding the date of birth of your customer, wish them a 'Happy Birthday by sending an email on their special day. 

  • Customer Feedback Email - enhance your customers' journeys by asking them about their recent shopping experiences.

  • Custom Email - send customized emails to your customers triggered by custom events.

  • Abandoned Cart Email - send a reminder email and prompt your shop's visitors to complete the order when they leave a product in the cart without making a payment. 

Benefits of email marketing

Email marketing is used by thousands of businesses of all sizes globally. It is one of the only channels that customers ask to receive. Most businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business only targets those who already have an interest in their brand.

How NotifyVisitors email marketing works

Style your email campaign with the drag and drop editor

NotifyVisitors allows you to design email campaigns with pre-designed templates or you can create your own templates with the help of the drag and drop editor.

To know more about customizing templates using drag and drop editor, click here.

Email campaign personalization

Personalization has become crucial in this competitive era. Therefore, NotifyVisitors enables you to send personalized communications to your audience. You can trigger personalized emails as per the customer data.

 To know more about email personalization, click here.

Creating email campaigns

Emails are the most effective marketing channel available to every business. Perhaps it’s time for your business to create an email campaign for your audience. NotifyVisitors email campaigns make it easier for you to reach out to a wide range of audiences. 

When it comes to the email campaign, you will always have two options:

  • Broadcast Email Campaigns: A broadcast email includes an announcement or a message that organizations usually send to a large group of individuals at once. The idea behind the broadcast campaign is to communicate and reach people as quickly as possible.

  • Recurring Email Campaigns: Sending automated recurring campaigns help you remind the customers of their monthly subscriptions or engage them on special occasions with exciting offers.

You can choose the campaign type as per your needs. Both campaigns aim to reach the subscribers at the right time.

Configuring email campaigns

Email campaigns are a great channel to reach out to the audience. Therefore, you can leverage its effectiveness while creating a journey or a segment. To know how to configure:

Email Campaigns via Journey, click here.

Email Campaigns via Segment, click here.

Email campaign analytics

To know how your campaign is performing. It's important to keep track of metrics. Email campaign analytics shows you metrics such as Campaign information, email stats, Email conversations, Activity, Country info, Device info, Email click info and Email stats. Notifyvisitors offers detailed email analytics so that you can measure the campaign performance thoroughly.

To explore more about email campaign report analytics, click here.

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