This is the fourth session of our Onboarding series that will help you understand the following stages:
Campaigns that drive conversions Basic yet effective tips and recommendations for setting up an Email Campaign.
1. Campaigns that drive conversions
Leveraging Automation workflows allows you to communicate in a more targeted way with your customers. Moreover, Campaigns play a crucial role when it comes to the success of marketing. You can send Campaigns for:
Promoting season-related items;
Wishing target customer groups on National holidays;
Introducing top trends and popular products;
Announcing a sale or clearance to your followers;
Engaging your subscribers
Make use of segments for more targeted campaigns
It is always recommended to send your campaigns to a specific audience based on your research. Merchants that segment their contacts and send targeted emails receive 1.5 times higher open rates than those that don't.
Make use of omnichannel campaigns
Every customer has different preferences, behavior, and so on. Some may want to get information via Email, while some could be tempted by a short offer sent through SMS. Statistics show that employing Omnichannel marketing can improve the purchase rate by up to 4 times.
2. Overview of the whole campaign
Email Campaign: It enables you to send email promotions regularly. If you further employ an Email Campaign booster, it will be sent to all those customers who didn't open your initial Email Campaign.
Email A/B test: It allows you to send Campaigns to experiment with different Subject lines and Sender's names, representing the difference between opened and abandoned emails.
SMS Campaign: It enable you to send an SMS Campaign to your SMS subscribers. Further, ensures that you start gathering SMS subscribers right away. To know more about the SMS campaign read here.
Push notifications campaign — enables you to send notifications for different browsers such as Mozilla, Google Chrome, or Safari. To know more about the push notifications campaign read here.
Warm-up: It is important to send your email to organically gathered customers. However, to create an incredible sender's reputation, you have to walk through the warm-up plan and send your emails to the most active contacts.
3. Setting up campaigns
A. Email Campaigns
The email Campaign setup process involves 4 stages. For moving on to the next stage you need to complete the previous step. Before you get started with your email campaign, you have to look after your Email general settings, including the subject line, Sender's email address, and preheader. It will allow your customers to recognize your brand and grab their attention and prompt them to open your email.
Templates: In Email Campaign set-up templates are crucial, we recommend choosing and designing templates that suit your business tone. We also recommend keeping your best and most polished emails to the Templates.
Content of the Email Campaign: In the content stage, you can add different blocks to your Email Campaign starting from plain text or image blocks to discount content blocks, product recommender, or offer blocks.
B. Push Campaigns
Push campaigns allow you to directly engage your subscribers even when they are not using your website.
Push notifications have two kinds of status 1. Subscribed and 2. Non- subscribed.
Customers that allow push notifications consider subscribers and those who block it when it appears known as non-subscribers.
Push Campaigns Type
Push notifications campaigns are of two types;
1) Standard Push Notifications: Here you can create your push campaigns where you need to add a few details and customize them as per needs.
2) Rich Media Notifications: It serves as a more engaging push notification option as it allows you to add images while sending the push.
C) SMS campaign
NotifyVisitors let you create, schedule, and track SMS campaigns under one integrated platform. You can choose the service providers and set them as default from the dashboard itself. Also, you can set up recurring & one-time campaigns and distribute them amongst the predetermined percentage of subscribers