Over 60% of consumers anticipate starting to shop through messaging soon, making RCS (Rich Communications Service) a vital tool for brands. Unlike standard SMS, RCS enriches the messaging experience with features like high-quality images, videos, and interactive components, offering a more captivating way to engage customers. As the 5G network grows, RCS quickly becomes the global standard, enabling brands to connect with their audiences innovatively.

To leverage RCS effectively, brands need to secure user consent, which can be achieved through sign-up forms or by importing current SMS subscribers. It's also crucial to offer a straightforward opt-out option to ensure a positive customer experience and safeguard your brand's reputation. With RCS, your marketing efforts can become more interactive, tailored, and user-friendly.

RCS for businesses

RCS drives its capabilities to benefit businesses. It allows companies to communicate with customers using rich media, interactive elements, and branding features to create more engaging and effective interactions.

RCS transforms customer interactions by enabling businesses to:

• Provide richer support: Create interactive guides for troubleshooting, detailed FAQs, and connect customers with live agents directly within their messaging app.

• Streamline bookings: Customers can easily schedule appointments, reserve tables, or arrange services through interactive calendars and confirmation alerts.

• Deliver personalized offers: Send targeted promotions, product recommendations, and exclusive deals based on customer preferences and purchase history.

• Send real-time updates: Ensure customers can access real-time information regarding their order status, delivery updates, and significant notifications.

Industry-specific use cases for RCS

Let’s explore the impact of RCS in different industrial sectors, particularly in E-commerce, BFSI (Banking, Financial Services, and Insurance), and more:

1. E-commerce: RCS improves the e-commerce experience by enhancing customer interaction and driving sales growth. It offers personalized cross-sell and upsell suggestions through engaging messages and provides real-time updates on orders, shipment tracking, and delivery estimates.

2. BFSI (Banking, Financial Services, and Insurance): RCS is recognized as a vital resource in the BFSI sector, enhancing communications across multiple areas, including debt collection, personalized product marketing, educational initiatives, promotions for banking/insurance apps, and ensuring the secure transfer of important documents such as loan or credit card applications.

3. Other uses of RCS in various industries: RCS enhances communication and customer experiences. In healthcare, it provides appointment reminders and lab results. In travel, it offers real-time updates and booking confirmations. In entertainment, it delivers personalized content and event alerts. RCS can send service reminders in the public sector, while the automotive industry benefits from scheduling, test drives, and maintenance alerts.

RCS bot

To start, you'll need to register your RCS bot with NotifyVisitors or your preferred service provider. If you choose NotifyVisitors, please provide us with essential information, including your company name, phone number, email address, brand logo, and more. Feel free to contact our support team at [email protected] to initiate the registration process for your bot.

Once you submit all the required information, NotifyVisitors will handle the application submission to Google.

If you opt for a different service provider, simply go to settings, select RCS, and enter the API key your carrier gave you. This will allow you to send RCS campaigns through NotifyVisitors using your chosen service provider.

Implementation of RCS as a marketing channel via NotifyVisitors

NotifyVisitors allows you to use the RCS channel to send precisely timed automated texts via individual campaigns and journeys. You can use this channel to attract clients about lucrative discount offers, upcoming events, the latest products, and much more. You can also send shipping information, order confirmation, birthday wishes, abandoned cart reminders, etc.

Since the probability of RCS messages getting ignored at the receiver’s end is much less than email campaigns, sending bulk notifications and advertisements via this channel is a smart way to reach a wide audience range and increase sales. 

NotifyVisitors allows you to use the RCS channel for advertising and brand promotions in the following modes:

Broadcast RCS campaigns

NotifyVisitors lets you broadcast promotional RCS messages in bulk to your customers using RCS campaigns. We offer you the flexibility to design your RCS campaigns per your organization's communication style and marketing requirements. You can customize texts, include emojis and images, and even add CTA links or buttons to efficiently and quickly redirect customers to a desired URL, such as their abandoned cart.

With such customization, you can create personalized messages with bespoke content that effectively engages and directs your customers' attention. Since an RCS message is usually concise, you can jump straight to the point and promote new products via cross-selling and up-selling, notify customers about season-specific sales, inform them about available discounts and provide required customer support.

Segmentation-based campaigns

NotifyVisitors makes it easy to broadcast your RCS campaigns to carefully selected segments of your customer base or specific audience groups inclined to purchase certain products and services from your organization. Our services empower you to direct your campaigns, which are explicitly targeted to advertise specific products, to the appropriate section of your customer audience.

Journey-based campaigns 

NotifyVisitors allows you to deliver personalized automated RCS campaigns by integrating them into journeys configured based on certain conditions or segments. This allows you to automatically send RCS messages based on events like confirming an order or when a cart is abandoned.

A tailored workflow is triggered automatically whenever a visitor interacts with your organization's website or your brand's official app. This workflow executes and sends out the scheduled RCS campaign at precisely the right moment. Such workflows can also be designed to activate whenever a visitor, consumer, or subscriber moves into or out of a designated segment.

Analytics

Analyzing RCS campaigns provides actionable insights to optimize performance, enhance personalization, and boost customer engagement. 

Tracking metrics like delivery, clicks, and conversions allows businesses to refine content, improve ROI, and make data-driven decisions. Real-time analytics enable quick adjustments, while A/B testing identifies top-performing elements. Additionally, RCS analytics offer insights into customer preferences, making campaigns more targeted, efficient, and effective.

Conclusion

RCS showcases various applications serving multiple industries, enhancing communication and the customer experience through real-time updates, personalized interactions, and seamless service options. It transforms business-customer interactions, making them more efficient and customer-centred, and is crucial for improving service delivery and satisfaction in healthcare, travel, retail, entertainment, public services, and automotive.