Automated customer journeys have become an indispensable tool for businesses to efficiently engage and target their customers. However, with rising marketing competition and evolving consumer behaviors, customer journeys are now more dynamic and complex than ever before. To stay ahead, it’s crucial for businesses to not only create journeys but also evaluate how they perform and measure the results they yield.

Basic metrics no longer serve the purpose. Businesses need in-depth insights into how customers interact with their brand across multiple touchpoints. This is where NotifyVisitors’ advanced journey analytics makes a difference. With a comprehensive, real-time view of customer behaviors, NotifyVisitors helps businesses identify trends, optimize interactions, and improve outcomes at every stage of the customer lifecycle.

Understanding journey analytics

To view the analytics for any journey, navigate to the Journey section within your NotifyVisitors console. Here, you’ll find a list of all your created journeys. To access the analytics for a specific journey, click the three-dotted button under the Actions column and select Analytics for your desired journey.

Upon entering the analytics section, the first thing you’ll see is an overview of your journey’s key performance indicators (KPIs), such as:

• Total entries: Number of users entering the journey. If re-enter is enabled, a user can have multiple entries.
• Total exits: Number of users exiting the journey through exit trigger
• Total in journey: Current participants of the journey.
• Total goal: Number of users who accomplished the goal event
• Total expire: Number of users who could not complete the journey on time and expired without accomplishing the goal event.

Below this, detailed analytics are divided into four categories for a deeper understanding:

• Daily entries/exits
• Node stats
• Campaigns comparison
• Channel comparison

All of these reports can be filtered by specific date range of your choice. To do this, simply click on the date filter button and select your desired date range.

1. Daily entries/exits

This section provides a daily trend of users entering, exiting, and completing the goals of the journey. These insights help you spot patterns and assess engagement over time.

2. Node stats

The Node Stats section visually represents your journey and provides KPIs for each campaign channel, including:

• Sent: Total messages or campaigns sent to users.
• Delivered: Messages successfully delivered to users’ inboxes or devices.
• Unique opens: Number of users who opened the message at least once.
• Unique clicks: Number of users who clicked on a link in the message.
• Transactions: Total number of purchases or conversions attributed to the campaign.
• Revenue: Total monetary value generated from the transactions.
• Goals: Number of users who did the goal event defined as Goal Trigger in journey after interacting with the campaign.

These statistics give you a quick overview of campaign performance, including any A/B test variations you’ve implemented. Keep in mind that metrics like transactions, revenue, and goals only reflect events attributed to NotifyVisitors campaigns, not your overall business performance.

You can rearrange the visual blocks in this section for better visibility, and doing so will not affect your journey setup. This flexibility allows you to monitor each campaign’s performance effortlessly.

3. Campaigns comparison

This tab enables you to compare multiple broadcast campaigns used within the journey, displaying statistics for each one.

By clicking on a specific campaign name, you can access detailed analytics of the campaign channel, including email, SMS, RCS, WhatsApp, push notifications, website popups, or signup forms. Explore more about each channel’s analytics by following the provided links.

Additionally, you can click on the number of orders to view revenue logs of each campaign.

4. Channel comparison

The Channel Comparison tab aggregates analytics for all campaigns of a specific channel within the journey. For instance, it combines statistics for all email campaigns, allowing you to evaluate and compare the performance of various channels.

You’ll also find a trend graph showing daily stats (sent, delivered, unique open, unique click, order) for all channels. To focus on a particular channel, use the Select Channel dropdown to refine your view.

View campaign analytics within a journey

NotifyVisitors makes it easy to monitor the performance of your campaigns with two analytics options available directly within the Journey Builder Board:

1. Channel stats

You can now view detailed analytics for specific campaigns used within a journey without leaving the Journey Builder. 

To do this, navigate to the Journey section and select Edit for the desired journey. 

In the journey builder, each campaign block has a bar graph icon in the top-right corner. 

Click this icon to access detailed analytics for that specific campaign.

This feature simplifies performance tracking, allowing you to review campaign metrics seamlessly and improve workflow efficiency.

2. Node stats

The above covered Node stats feature is also available with the journey builder, providing a comprehensive overview of all campaign blocks within the journey.

To access, click the Node Stats option located at the top of the Journey Builder Board. 

A new window will appear, displaying all journey blocks along with key statistics (same as described above.) 

This integrated analytics view offers a streamlined way to monitor the performance of your entire journey in one glance.

Conclusion

With NotifyVisitors’ journey analytics, you gain unparalleled insights into your customer journeys, empowering you to refine your strategies and achieve better results. By understanding key metrics and comparing performance across campaigns and channels, you can make data-driven decisions to optimize every step of your customer’s journey.