Sync and collect email subscribers in default newsletter segment

Modified on Fri, 15 Sep 2023 at 06:30 AM

In this era of data-driven decision-making, the ability to segment your subscribers can be a game-changer. It's not just about sending emails; it's about sending the right content to the right people at the right time. By syncing and collecting email subscribers into segmented lists, you can tailor your messages to suit the specific interests, behaviors, and preferences of your subscribers.

Default newsletter segment

The default newsletter segment functionality within NotifyVisitors serves as a sophisticated tool for streamlining the management of email subscribers. This innovative feature comes into play when users embark on their journey with NotifyVisitors by creating an account and subsequently integrating their shopify store, website, or mobile application (android/ios).

Upon integrating your Shopify store, all individuals who register through your Shopify lead form are automatically included in a default segment named "Newsletter." This default segment plays a crucial role in efficiently categorizing and organizing subscribers for more effective communication.

The same streamlined process applies to website and app integration. Once your website or app is integrated with NotifyVisitors, anyone who signs up through the lead forms available on your platform is seamlessly added to this default newsletter segment. This ensures a unified approach to managing subscribers across various platforms, enhancing your marketing and communication strategies.

Changing default newsletter segment

To alter the default segment within NotifyVisitors, begin by accessing the "Settings" menu. From there, click on "Users" to enter the user settings section. Scroll down within the user settings until you reach the "Collect Subscribers" section. Here, you'll find a dropdown menu that simplifies the process of changing your default segment. 

By selecting from the options available in the dropdown menu, you can seamlessly customize your default segment to better align with your specific preferences and requirements. This feature empowers you to efficiently categorize your subscribers, ensuring that your communication and marketing strategies are precisely targeted.

Creating custom segment for signup forms:

If you'd like to create a custom segment for your signup forms in NotifyVisitors, you have the flexibility to do so. You can easily create a signup form and select an existing segment that suits your needs or even generate a new one. For a more detailed guide on this process, please refer to our article titled "A complete to create an onsite signup form." This guide will provide you with comprehensive insights on crafting custom segments for signup forms, tailored to your specific requirements.

Shopify’s prebuilt subscription forms

Shopify simplifies the process of capturing customer information and building your subscriber base through two intuitive prebuilt subscription methods.

1. Footer form: 

Shopify offers an easily accessible subscription form located at the bottom of your store's pages. This strategically placed form allows visitors to seamlessly input their email addresses and subscribe to your updates. This is a straightforward and user-friendly way for potential customers to express their interest in staying informed about your products, promotions, and brand developments.

2. Subscription checkbox at checkout: 

Shopify enhances the subscription process by incorporating a subscription checkbox right at the order checkout page. Aptly labeled as "email me with news and offers," this checkbox simplifies the subscription process for customers. By merely ticking this option before finalizing their purchase, customers can opt to receive email updates, ensuring they stay in the loop about your latest offerings and deals.

Upon integrating your Shopify store with NotifyVisitors, the subscription process becomes seamless. Users who subscribe through the shopify’s footer form and checkout checkbox are automatically consolidated into your NotifyVisitors default newsletter segment. 

What makes this integration powerful is its capability to automatically gather critical user data, including profiles, catalog preferences, and order histories. This process not only simplifies subscriber handling but also equips you to create highly targeted marketing campaigns.

Initiation of welcome series flow for email subscribers

With NotifyVisitors, you can effortlessly kickstart an automated welcome series for your default newsletter segment. Just pick our ready-made welcome series template and set your default newsletter segment as the trigger. 

Once a new user subscribes, they'll be seamlessly added to your default newsletter segment, and that's when the automated welcome series emails will begin flowing to them. This streamlined process ensures a warm welcome and engaging experience for every new subscriber, enhancing your email marketing strategy with ease.

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