Session 2: Start building audience

Created by NotifyVisitors Team, Modified on Fri, 13 Oct 2023 at 04:37 AM by NotifyVisitors Team

Welcome to the second crucial step of your onboarding journey: Start building Audience. In this comprehensive guide, we will empower you with the knowledge and strategies to construct a robust user base efficiently and effectively, while also demonstrating how to manage this invaluable data seamlessly within the NotifyVisitors platform.

This guide is divided into 4 parts:

  1. Building your contact list
  2. Contact profile
  3. Segmentation
  4. Nurturing your contact list

Lets dive into each of these in detail

1. Building your contact list

To get started with building your user list in NotifyVisitors, there are two primary methods available:

a. By synchronizing your existing user data

When you initially integrate your online platform or app with NotifyVisitors by following our "connect your store" guide, all your user data will be synchronized with the NotifyVisitors platform. This ensures that you have a seamless transition of your existing user information.

Additionally, if you have a list of users, you can also import this list in CSV format to NotifyVisitors platform. Click here to learn more.

b. By generating new leads

Furthermore, in addition to synchronizing your existing user data, you can actively generate new leads by implementing the following methods. These approaches will help you populate and expand your user list:

Signup forms: By including a simple form on your website, visitors can easily enter their name and email address to become subscribers. To make the process more enticing, consider offering incentives such as exclusive discounts or free resources for signing up. This can help increase the likelihood that visitors will become subscribers and provide you with valuable user information. Click here to learn how to create a signup form.

Website/App signup: Another effective way to collect user details is by allowing them to create accounts on your website. This will enable you to collect their details, including name, email, and phone number, and provide them with personalized experiences.

You can also offer social login options on your website to allow users to sign in with their social media accounts. This can help you gather their details like name and email and streamline the signup process.

Note

You need to integrate our SDKs with your website or applications (android/iOS), in order to collect these details directly in the NotifyVisitors panel.

Social media: Social media platforms can be leveraged to engage with your audience and collect user information through various means like hosting contests, giveaways, and surveys. Running these campaigns on social media channels can help to capture user details like email addresses, names, and interests. 

Purchase information: During the checkout process of your website, if it involves purchases, you can collect important user information like their name, email address, phone number, and mailing address. This can help you establish a direct line of communication with them and also facilitate future transactions.

Third party app integration: Integrate with third party apps to generate more leads on your platform. You can implement apps such as referral program software, event or webinar hosting tools, social media plugins, live chat and more to promote your brand and generate leads efficiently.

2. Contact profile

After successfully syncing your existing user base and generating new leads, you can access and manage all this user data within the NotifyVisitors panel. To do this, navigate to the "Segments" tab and select "User List." This section provides a comprehensive overview of your user database.

Here's what you can find and do within this section:

User information: In the "User List" section, you can access detailed information about your users. This information includes their name, user ID, NV UID, email address, mobile number, platform (e.g., website or Android), first seen date (when the user was first identified), and last updated date (when their information was last modified).

Filtering and search: You can easily find specific users by using various filtering options. These options include date filters, a search bar to look up users by name, email, etc., and additional filter criteria to choose between active and new users.

User profiles: By clicking on a particular user's name, you can access their complete user profile, which includes the following details:

  • Activity - View user profile activity (first and last seen dates)
  • Acquisition - Learn the source from which the user was acquired.
  • Location - Know the user's geography details
  • User reachability - Identify available communication channels.
  • Attributes - Access user attributes (system/custom)
  • Segments - See which segments this user is part of
  • User activity timeline - View a timeline of events performed by the user

Click here to learn more.

3. Segmentation

Once you've successfully gathered user data and built a comprehensive user list, the next challenge is tailoring your marketing efforts to address each user's specific needs and preferences. However, trying to personalize messages for each user individually can quickly become overwhelming.

To make this process more manageable and effective, consider implementing segmentation. Segmentation involves categorizing your user base into distinct groups based on common characteristics or behaviors.

For example, if you have products with different pricing strategies for various countries, you can create segments based on these countries. This allows you to target these groups with tailored messages, offers, or promotions.

To dive deeper into how to create and utilize segments effectively, click here.

4. Nurturing your contact list

Once you've successfully built and segmented your contact list, the next critical step is nurturing it to foster stronger relationships and achieve your marketing goals. Here are some effective strategies to help you nurture your contact list:

1. Campaigns: Craft engaging and relevant campaigns that provide value to your subscribers. Send newsletters, product updates, exclusive offers, and helpful content to keep your audience informed and engaged.

2. Personalization: Utilize the information you have gathered about your contacts to personalize your communication. Address them by their name, recommend products based on their past purchases, and tailor your messages to their preferences.

3. Automated journeys: Implement automated journeys that deliver a series of messages over time. These campaigns can be used for onboarding new users, nurturing leads, or re-engaging dormant subscribers. To know more about automated journeys kindly refer to the third step of onboarding - “Start customer journey

4. Segment-specific content: Create content that is specifically tailored to the segments you've created. This ensures that your messages resonate with each group's unique interests and needs.

5. A/B testing: Continuously optimize your campaigns, signup forms, and website popups through A/B testing. Experiment with different titles, content formats, and sending times to determine what resonates best with your audience.

6. Engagement tracking: Monitor how your contacts are interacting with your campaigns and your store. Track open rates, click rates, and other relevant metrics to gain insights into user behavior.

7. Feedback collection: Encourage feedback from your contacts through surveys or feedback forms. Use this valuable input to improve your products or services and show your audience that their opinions matter.

8. Lead nurturing: For leads that aren't ready to convert into customers immediately, nurture them over time with educational content, case studies, and success stories to build trust and credibility.

9. Analytics and reporting: Continuously analyze the performance of your nurturing campaigns. Use NotifyVisitors analytics tools to refine your strategies and achieve better results over time.

Nurturing your contact list is an ongoing process that requires attention, creativity, and a commitment to delivering value to your audience. By implementing these strategies, you can build stronger connections, increase engagement, and drive conversions among your contacts.

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