Exploring The Various Forms Of Onsite Pop-ups: A Guide

Modified on Sun, 12 Mar 2023 at 08:56 AM

Onsite popups are a popular and effective marketing tool that businesses use to increase website conversions and engagement. These popups are designed to appear on a website and capture the attention of visitors, allowing businesses to communicate important information, promote offers, or gather customer data.

By using well-designed and strategically placed popups, businesses can improve the user experience and achieve their marketing goals. From email sign-up forms to special offer promotions, there are many different types of onsite popups to choose from. 

With the right approach, onsite popups can be a valuable tool for boosting website conversions and growing your business.

Benefits Of Using Different Types Of Pop-ups For Your Website

Different types of popups serve different purposes and can be used in various scenarios to achieve specific goals. For example, welcome popups can be used to introduce visitors to your brand, while survey popups can help gather information and feedback from visitors.

Moreover, using different types of popups can also increase engagement, drive conversions, and help generate leads. By using a combination of different popups, businesses can effectively communicate important information, promote offers, and increase user interactions, leading to improved website performance and better outcomes.

Categories Of Onsite Pop-ups

Here are our four main categories of onsite popups. These offer a variety of options for website owners to engage with their visitors and drive conversions. By choosing the right type of pop-up and tailoring the message to the specific audience, businesses can effectively increase their conversion rates and drive more sales.

1. Slider Pop-ups

Slider popups, also known as slide-in popups, are a type of onsite popup that slides in from the side of the screen as the user scrolls down the page. They are less intrusive than traditional popups as they do not cover the entire screen and allow the user to continue browsing the website while the popup is visible.

Slider popups can be used for various purposes, such as promoting a special offer, displaying a newsletter signup form, or highlighting a product or service. They can be customized in terms of size, design, and content, making them a versatile and effective way to engage with website visitors. 

Additionally, slider popups can be set to appear only after a certain amount of time has passed or after the user has scrolled a certain percentage of the page, ensuring that they are only shown to engaged users.

2. Sticky Bar Pop-ups

Sticky bar popups are a type of onsite popup that remains fixed to the top or bottom of a user's screen as they scroll through a website. Unlike traditional popups that appear at specific intervals or after certain actions, sticky bars are always visible, making them an effective tool for drawing attention to important information or calls-to-action (CTA).

They are also customizable, so businesses can choose the look and feel of the bar to fit their brand and the message they want to convey. Sticky bars can be used to promote a new product, highlight a limited-time offer, or simply encourage visitors to sign up for a newsletter. They are a versatile and attention-grabbing way to increase engagement and conversions on a website.

3. Floating Button Pop-ups

Floating button popups, also known as floating action buttons (FAB), are small, circular buttons that are positioned in a fixed location on a webpage. They are designed to be attention-grabbing and easily noticeable by users. They often have a specific action associated with them, such as triggering a form, starting a chat session, or making a phone call.

Floating button popups are useful for websites and apps because they offer a convenient way for users to access important information or take an action without having to navigate away from the current page. They are also visually appealing and can help improve the overall user experience. 

Additionally, they can be customized to match the design and branding of a website, making them a versatile tool for marketing and communication purposes.

4. Carousel Pop-ups

Carousel popups are a great way to increase engagement on websites and grab the attention of visitors. They are usually displayed as a lightbox or modal window that takes up most of the page and requires a user to interact with it in some way.

Carousel popups often feature a series of images, videos, or other content, with the user able to scroll through them. They are a great way to showcase different products, services, or features, as well as to give more information about a topic. They can also be used to collect emails, run polls, or promote special offers. 

Carousel popups are an effective way to engage with website visitors and increase conversions. They stand out from the page and can be used to capture the attention of users, making them more likely to interact with the popup and the website.

The Different Appearances Of Onsite Pop-ups: Understanding The Types

We have described four primary categories of pop-ups that can be incorporated into your website. Within these categories, there are various types of pop-ups that can be created. Let's have a look into them:

1.  Welcome Pop-ups

Welcome popups are a type of onsite popup that appear when a user first visits your website. They are designed to greet visitors and introduce them to your brand or website. Welcome popups can include a variety of content, such as a brief overview of your company or products, an offer or promotion, or a form to sign up for your email list.

The goal of a welcome popup is to engage visitors and encourage them to take action, whether that be to sign up for your email list, make a purchase, or simply explore your website further. To be effective, a welcome popup should be well-designed, relevant, and non-intrusive. 

By using welcome popups, you can build trust with visitors and create a positive first impression, which can lead to increased conversions and customer engagement.

2. Exit Intent Pop-ups

Exit Intent popups are a type of onsite popup that are triggered when a visitor moves their mouse pointer to close the website or switch to another tab. The purpose of these popups is to capture the attention of the visitor before they leave the website, and encourage them to take some desired action, such as signing up for an email list or making a purchase.

Exit Intent popups are often designed to be eye-catching and attention-grabbing, using bold colors, animations, or other interactive elements. They can be customized to display specific offers or promotions, and are often used in e-commerce websites to reduce shopping cart abandonment and increase sales. 

When used correctly, Exit Intent popups can be a highly effective way to boost conversions and grow your business.

3. Lead Magnet Pop-up

A Lead Magnet Popup is a type of onsite popup that is used to offer a valuable item in exchange for a visitor's email address or other contact information. Lead Magnet Popups are commonly used for lead generation, as they provide businesses with a way to collect valuable information about potential customers. The lead magnet can be anything from an e-book, a free trial, a webinar or a discount.

The goal is to incentivize visitors to share their contact information, which can then be used to nurture the lead and eventually convert them into a paying customer. Lead Magnet Popups are usually triggered after a user spends a certain amount of time on the website, or when they are about to leave the website. 

The key to a successful Lead Magnet Popup is to make sure that the lead magnet is highly relevant and valuable to the target audience.

4. Newsletter Signup Pop-up

A Newsletter Signup Popup is a type of onsite popup that encourages website visitors to sign up for your email newsletter. This type of popup is typically displayed when a visitor first arrives on your website or after they've been on your site for a certain amount of time.

The goal of a Newsletter Signup Popup is to grow your email list and build a relationship with your visitors. They can include fields for collecting information such as email addresses, first and last names, and other demographic information. 

The popup should be designed in a way that is visually appealing and easy to understand, and the copy should be clear and concise. The call-to-action should be prominent and appealing, encouraging visitors to sign up for your newsletter.

5. Survey Pop-up

Survey popups are a type of onsite popup that are used to gather feedback and opinions from website visitors. They are typically used to learn more about customer preferences, opinions, and experiences with a product or service.

Survey popups can be used to gather a wide range of information, including customer satisfaction, product feedback, and even demographic information. These popups can be designed to be quick and easy to complete, with simple multiple-choice or rating questions. The data collected from survey popups can be used to improve the customer experience and make informed business decisions. 

By using survey popups, businesses can gather valuable insights into the needs and opinions of their customers, helping them to make informed decisions and improve the customer experience.

6. Informational Pop-ups

Informational popups are a type of onsite popups that serve the purpose of providing information to website visitors. Unlike other popups that have a call-to-action (CTA) and encourage visitors to perform a specific action, informational popups do not have a CTA and simply exist to share important details with visitors.

They can be easily closed by visitors, who can then continue their browsing experience without interruption. These popups can be utilized to communicate crucial information about a business, such as changes in business hours or reminders about sales and promotions. By using informational popups, businesses can ensure that their visitors are well-informed and aware of all important information, which can lead to improved customer satisfaction.

7. Click Pop-ups

Click popups, also known as click-triggered popups, are a type of onsite popup that are activated when a user clicks on a specific element or button on your website. This type of popup is designed to give visitors more information, offer a special deal, or prompt them to take an action. The advantage of click popups is that they are less intrusive than other types of popups, as they only appear when a user takes a specific action.

Additionally, because the user has already shown some level of engagement by clicking on a button, they are more likely to be interested in the content of the popup. Click popups can be used for a variety of purposes, including offering a discount code, displaying a newsletter signup form, or providing more information about a product or service.

8. Scroll Pop-ups

Scroll popups, also known as scroll trigger popups, are popups that appear after the user has scrolled a certain percentage of the page. These popups are designed to be triggered based on user behaviour, providing a more personalized experience. This type of popup is commonly used to provide incentives for visitors to complete a desired action such as signing up for a newsletter, making a purchase, or downloading a resource.

Scroll popups are often more subtle than other types of popups, as they are only triggered after the user has shown interest in your website by scrolling through the content. This type of popup can be an effective way to convert visitors into customers, as it provides a more non-intrusive way to offer value. 

Additionally, scroll popups can be customized to appear at different points in the user's journey, ensuring that the popup is displayed at the right time to maximize conversion rates.

9. Fullscreen Pop-ups

Fullscreen popups are the most intrusive type of onsite popups. These popups take over the entire screen that the user is browsing, making it impossible for them to miss it. This aggressive approach can be a good solution if your smaller popups are not delivering the desired results, and you suspect that your visitors are simply not seeing them.

By converting your smaller popups into fullscreen ones, you guarantee that your message will be seen by every visitor who lands on your site, thus making it a powerful tool to drive conversions and engage with your audience. However, it is important to use full screen popups judiciously, as overuse can lead to a negative user experience, which can harm your brand image.

10. Coupon Or Promotional Pop-ups

Coupon or Promotional popups are a popular type of onsite popups that offer discounts or exclusive deals to website visitors. These popups usually appear in the form of a coupon code or a button that leads to a landing page where the user can redeem the offer.

The main goal of these popups is to encourage users to make a purchase, by providing an added incentive in the form of a discount. These popups can be triggered based on user behaviour, such as visiting a specific page, spending a certain amount of time on the website, or leaving the website without making a purchase. 

Coupon and Promotional Popups can be a great way to increase sales, drive traffic, and build customer loyalty. They are especially effective during holidays, special events, and promotions, when users are more likely to be in a shopping mindset. To maximize the impact of these popups, it's important to choose the right timing, offer, and design, and to avoid overwhelming the user with too many popups.

11. Gamified Pop-ups

Gamified pop-ups are a creative and engaging way to attract and retain the attention of your website visitors. These types of popups transform a typical popup into a fun, interactive game, often in the form of a 'spin the wheel' game.

The unique and entertaining aspect of gamified popups make them a great way to grab a user's attention and keep them engaged. Even if they were not initially interested in the intended call-to-action (CTA), they may still play the game just for the sake of fun, and the outcome of the game could incentivize them to take the desired action. 

Additionally, gamified popups, such as a spin-the-wheel game, offer multiple options for the user, making the outcome feel more like a reward, rather than a marketing technique. This is a highly effective way to motivate visitors to take the desired action on your website.

12. Cart Abandonment Pop-ups

Cart abandonment popups are a type of onsite popup that are triggered when a visitor adds items to their online shopping cart, but then leave the website before completing the purchase. These popups are designed to remind the visitor of their abandoned items and offer incentives such as a discount or free shipping to encourage them to complete the purchase.

By using a cart abandonment popup, businesses can recover lost sales and increase their conversion rates. The popups can be personalized to address the specific reasons why the visitor abandoned their cart, such as high shipping costs or concerns about payment security.

Additionally, businesses can gather information about their customers' shopping behaviours and preferences by tracking the success of the popups and adjusting their strategies accordingly. Cart abandonment popups are a powerful tool for e-commerce businesses to boost their sales and improve the customer experience.

Wrapping Up

These were the most common types of onsite popups variations that can be created using our above mentioned four primary categories of popups.

So, if you're looking to boost your website's performance and drive better results, be sure to consider incorporating these onsite popups into your marketing strategy.

If you're interested in learning how to design these popups using the user-friendly NotifyVisitors drag and drop tool, be sure to check out our comprehensive article 'How To Design Onsite Pop-ups'. With this guide, you'll gain the knowledge and skills needed to create effective, engaging popups that will help you achieve your marketing goals.

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