A/B testing of signup forms

Created by NotifyVisitors Team, Modified on Fri, 29 Sep 2023 at 07:06 AM by NotifyVisitors Team

In today's digital landscape, optimizing user interactions is vital for effective digital marketing. One best way to interact with users is via signup forms, however optimizing signup forms involves multiple factors and would require a lot of resources. However, one easy way to optimize forms is by implementing different forms and checking the performance of each form in real time in order to choose the best one. For this purpose, NotifyVisitors provides a powerful tool at your disposal called A/B testing, which allows you to compare different versions of your signup forms to determine the most effective one. In this comprehensive guide, we'll take you through the insights of A/B testing in signup forms, helping you harness its potential to enhance user engagement and conversion rates.

Understanding the significance of A/B testing

A/B testing is a systematic approach to evaluate the effectiveness of different variations/versions of a signup form. In signup form, A/B testing involves presenting two or more variations of the form to different set of users and measuring their performance to determine which one brings more leads. A/B testing eliminates guesswork and provides concrete data-driven insights, enabling you to make informed decisions about your user engagement strategy.

Accessing A/B testing

Follow the steps laid down below to access A/B testing-

  • Navigate to NotifyVisitors Dashboard > onsite > Signup form
  • Now here, you can either choose an existing signup form for optimization or create a new one. To know more about Signup forms, please refer to article “A complete guide to create an Onsite Signup Form Campaign
  • To initiate an A/B Test for an existing signup form, start by clicking the three dots menu on the particular signup form campaign. Then, select "Basic Details" to access the campaign form editor.

And, if you choose to create a new form, then fill in the basic details such as select a template or create one from scratch, fill in the form name, select segment, and at last click on the create form button and you will be navigated to the campaign form editor.

Within this editor, you'll find the A/B Test option, which you can configure to your preferences.

Creating variations and split testing of your signup form

Once you click on the A/B test option, a menu will appear where you will have an option to create upto 3 variations of your signup form. You can do this in two ways:

 1. By duplicating the existing one and making modifications to it

  • Simply click on the copy icon and a dialogue box will open, prompting you to choose the copy option for duplicating the variation.

  • Once you click on the copy option a new screen shall appear where you can create a variation. Just enter the form variation name and click on save. Now make the desired modifications to the form as per your requirement.

2. By starting a variation from scratch

To initiate the process, click on the "create new Variation" option. Subsequently, a new screen will appear, prompting you to name the variation. After naming it, click on "save" to proceed and begin creating a variation from scratch.

After creating your variations in accordance with your testing strategy, just click on save and continue option and proceed to complete the process by configuring the "thank you" screen and adjusting the settings for your variation. Once done, you can save the variation and return to the original form by selecting the "save and continue" option.

Once you are back on the original campaign screen, you can click on the A/B test option and find all the created variations. Within this section, you can easily edit, copy or delete a variation to align with your campaign requirements. 

Allocation of users

Further you can click on the setting icon within the A/B test menu and allocate users to each form according to your testing requirements. You can simply drag the arrow pointer and make necessary adjustments and click on “Update” to proceed further. 

For instance, you can assign the original form to 25% of users, variation 1 to 45% of users, and variation 2 to 30% of users, depending on your specific testing strategy.

A/B test analysis

  • To assess the performance of each form variation, an A/B test analysis section is available in the analytics. In the signup form campaign interface section, click on the three-dotted button next to the specific form, then select "Analytics".

  • A new screen will appear where you can click on “A/B Analytics” and view the performance of each variation. Moreover, this analytics section will show you the winner (i.e. the best performing signup form) along with metrics of this winner form.


A/B analysis section is only available for forms using A/B test, i.e. the forms which have multiple variations. For analysis of all other forms this section will not be visible and you will only see daily logs and subscriber logs section.

Thus, the A/B analysis empowers you to make data-driven decisions and ultimately helps you in selecting the most effective engagement strategy.


In summary, A/B testing in signup forms is a powerful tool for increasing user engagement and conversions. By following the outlined steps, you can make informed decisions to enhance your signup process, leading to greater success.

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