Emails can keep your customers informed. You can send campaigns to generate sales, enhance customer engagement, acquire customers, create brand awareness, and reward customer loyalty. For existing customers, email marketing emphasizes communication and awareness.
A broadcast email includes an announcement or a message that organizations usually send to a large group of individuals at once. The idea behind the broadcast campaign is to communicate and reach people as quickly as possible.
How to create an Email broadcast in NotifyVisitors?
1. To create an email broadcast, Navigate to the NotifyVisitors dashboard> Campaigns.
2. Now, select Email, given in the Reach Users Via category.
3. There are 5 stages to creating an email campaign
Now, in the Recipients stage, there are three sections that you need to fill to proceed further:
Campaign Information: Add your Campaign name and Campaign label
Recipients: Determine whether you want to send the campaign to all the users or send it to users in multiple segments / don’t send it to users in specific segments. You can also choose subscription groups for which the campaign is all about.
Note:Those users will not receive this campaign who have already unsubscribed to the selected groups.
Tracking: Choose the option to track the open rates, click rates or replies to the emails
Reply to email: Here you have to specify the email address on which you can get the users’ replies to any email.
Deduplicate users: Enabling Deduplicate users will ensure that a particular email address doesn't receive any Email campaign multiple times, even if you have various users with the same email address.
Frequency capping: Enabling frequency capping allows you to control the number of campaigns a user receives within a Day, Week, or Month and keep a consistent interval between consecutive messages (sent through multiple channels or the same channel).
Do not disturb: By enabling DND Settings of your campaign, you can prevent users from receiving campaigns during odd hours, such as when they may be asleep.
Conversion tracking: Conversion tracking shows when a recipient opens your message and then takes another action (such as placing an order) within the conversion period. Choose conversion tracking if you want to track down the conversions for any particular campaign.
UTM Parameters: UTM helps track the progress of the campaign on all online platforms like Google analytics. Choose UTM if you want to track user engagement for any particular campaign.
Now, click on Continue to content.
4. On the Content stage, you need to add content information.
Sender Name: When you send bulk marketing email, your email “From” name (the display name, also known as the email Sender Name) tells your recipients who sent them the message
Sender email: a sender address is always a business email address and reflects the “From” part of an email creation so that the recipient can identify the sender of the email.
Subject: Give your email campaign a catchy subject line to get more open rates. Add personalization to catch more attention of the users.
Service provider: Add a service provider and click on the Next button.
Set up the template for your email campaign. You can either choose to create a simple Rich text message or can use an email builder to create an attractive HTML email template.
You can do A/B testing to find the best template to work with.
Now, click on continue to review.
5. In the Review stage, you can review all the information that you have added in the initial two stages.
Now, click on Send/schedule to proceed further.
6. Send/Schedule :
Here you get two options- If you want to send your campaign just once, choose the first option, that is One Time, where you can send an email notification just once on the specified date and time.
But if you want to send recurring emails, then click on the Recurring(send repetitive email notification on a specified date and name)
To configure a recurring email campaign in Notifyvisitors, click here.
Now, click on continue to Resend Setup.
7. Resend Setup
This stage allows you to target those users who didn’t click or receive your campaign in first place. To implement this stage in your email broadcast campaign, click here.
Follow the above steps to create broadcast email campaigns in NotifyVisitors.